A vehicle wrap is one of the cheapest impressions in advertising — but only if it lasts. The two questions we hear most at GOM are "what does a wrap cost" and "how long will it hold up in Georgia heat?" Here are the straight answers.
Lifespan: The Real Numbers
A professionally installed wrap using premium cast vinyl (3M or Avery grade) lasts five to seven years on a vehicle that is garaged or parked in shade, and closer to three to five years on a vehicle that lives outside in full Southern sun. The killers are UV exposure and heat — horizontal surfaces like the hood and roof age fastest. Cheap calendared vinyl, or premium vinyl installed badly, can start lifting and fading in under two years, which is why the installer matters as much as the material.
Cost Ranges
For most vans, trucks, and SUVs, a full wrap runs $2,800 to $5,500 depending on vehicle size and design complexity. Partial wraps — covering the rear and sides where eyes actually land in traffic — run roughly $1,500 to $3,000 and are the best value for most service businesses. Simple cut-vinyl lettering and logos start well under $1,000 and still turn a plain work truck into a rolling billboard. Fleet pricing scales down per vehicle because design and setup are shared.
Making It Last
Hand wash — automated brush washes are the fastest way to lift edges. Park in shade when you can. Fix stone chips and lifting edges early, because vinyl failures spread. And when a panel gets damaged, a good installer can replace that panel alone rather than re-wrapping the vehicle. A wrap that lasts six years at $4,000 works out to under $60 a month for advertising that works every mile you drive — no other channel touches that.
GOM designs, prints, and installs wraps in-house in Norcross with premium vinyl and installers who do this every week. Bring us the vehicle — or the whole fleet — and we will quote it within 48 hours.
